Who are your customers and what are they thinking? What's changing in the marketplace? Finding the right people to target with research initiatives can be a daunting task. Our work with READERSHIP.COM left our ranks well suited to handle a broad range of methodologies. Between our expertise and our vendor list, JDMedia Corp. can handle in sampling, contacting respondents, a variety of data collection methods, data processing, research related programming, statistical modeling and much more. Here is a listing of some of the products we offer:
HYPER-CONSUMER PANELS - We have developed techniques that enable us to delve deeply into the world of the "hyper-consumer." These heavy users have a keen understanding of your brand or product, and our panel tools will give you access to their preferences, thought processes, and general outlook on where you stand versus your competitive set. The Hyper-Consumer Panel is a great way to test a new product that you hope to un-veil to the masses.
PRODUCT TESTING - Focus groups don't always provide the best method for gaining insight into an experimental product. Much work has been done to show that a few people within a focus group direct the outcome of the session. Through an online methodology, we can conduct visual product testing with many batteries of follow-up questions. From respondent acquisition to the final delivery of our data and recommendation, JDMedia Corp. can handle all aspects of the product testing process.
COMPETITIVE PANELING/SURVEYING - Trying to get an edge on your competitor? By digging deeply into the mind of loyal followers of your rival, you can isolate their strengths and weaknesses and use that information to garner a larger share of the market. Whether using an online, or paper methodology, we can help you gain access to the data necessary to make critical decisions. The development of a competitive panel can provide a wonderful tool to help you see trends in the marketplace before they become readily apparent.
SUBSCRIBER OR CUSTOMER DISCOVERY - Want to learn more about your customer or audience base? JDMedia Corp. can provide you with direct access to their views, opinions, thoughts, and demographics in a variety of ways. Much of the work we've done in this arena focuses on direct mail processes and using constructive surveys to gather information.
CUSTOM RESEARCH - No matter what the scale, we're committed to working with our clients to find the best research solutions possible. Our vendor list is extensive, and if there's a way to do it, we'll figure it out. Customized research initiatives make up some of the most interesting work we've encountered, and we'd love an opportunity to create a research solution to match your needs. |